I worked for a company once that created a product that did not fit into a defined market segment of the time. They were not Product A market segment exactly, nor were they Product B’s market segment either. They had solved the “problem” different and came up with Product C which the industry did not track ~nor like because it did not fit into THEIR box. One of the corporate goals was to create a market segment for their product. It took five years but they did. Now, there are many players in that new and competitive market.
I feel that way when I try to explain what the Art of Home really is to people. It’s not just about home interiors, designs and decorating. Not that segment. And it’s not entirely focused on our self-care, inner being and wellness either. Not that segment. So to me it’s that same dilemma of creating a new term, a new something. Thus the art of home. It’s about both the inner and outer world of that place we call home. Read more